



Helping family business leaders find clarity, curiosity and courage to successfully navigate the unique complexities they face.

BraveJoy Leadership focuses on developing the capacity within family business leaders, non-family executives and their teams to build greater awareness, increase effectiveness, and strengthen well-being through a bold approach to leadership coaching and facilitation.

Leading Generation

Rising Generation

Non-Family Executives


Aimee Gibson is a Georgetown University ITL trained leadership coach, Professional Certified Coach (PCC) and former consulting executive with over 20 years of experience. She is sought after as a talented executive coach, consultant, facilitator, and speaker. Aimee focuses on leadership coaching for family business leaders and non-family executives of family businesses, particularly preparing rising generation leaders for greater leadership responsibility.
She has worked in a wide range of industries and family enterprises. She works internationally and for medium and large local and geographically dispersed organizations. Aimee coaches individual leaders, facilitates team learning and delivers large-scale leadership training.
When coaching current and rising generation leaders and non-family executives of family businesses, Aimee skillfully leverages her personal experience as a non-working family business leader in her own family’s business. She has experienced first-hand the unique complexities of communication, decision-making, succession planning, governance, conflict and the considerations of family needs versus business demands that family business leaders must navigate.
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Through her years of coaching leaders to successfully take on greater leadership responsibilities in and outside family businesses, she has come to appreciate the great need for coaching for family business leaders. Often family business leaders are not included in a formal feedback processes like performance reviews or leadership development process so a partnership with a coach can support their continued leadership growth. Continued growth is especially important for large family business leaders as leadership turnover is complex and they often lead organizations that are critical employers in their communities.




Common Coaching Themes

Understanding/Managing Family Dynamics

​Establishing Your Leadership

Effective Communications

Leading Through Transition

Leadership Presence

Engaging Difficult Conversations

Managing Conflict

​Thriving as a Non-Family Leader

Leading with your Strengths​

I am passionate about accelerating the effectiveness and goal achievement of family business leaders. I am committed to working with you to build out your “leadership toolbelt” beginning with your strengths. We will engage with open and candid conversations, self-reflection, and behavioral practices to further broaden and strengthen your skills and effectiveness. I look forward to exploring your challenges and wins, and to supporting you as you navigate, and celebrate, each. I look forward to working with you.”
-Aimee Gibson
